Before It’s Lost

A smart ring that connects to your essentials and discreetly alerts you before they slip away.

With Trace, you stay close to what matters.

How It Works

Prevention Over Recovery

Most solutions help you find what’s already lost.
Trace is built to do the opposite.

Made to keep you connected.
To sense distance.
And to protect your belongings before they’re gone.

Currently in development.

1. Connect

Pair your essentials with Trace.
Keys. Bag. Wallet.
No noise. No effort. Just one simple tap.

2. Track

Trace automatically senses
how close you are to your items.
No input needed, but always in sync
.

3. Prevent

If you stray too far, you’re discreetly alerted.
A quiet, haptic alert — just in time
to turn back before someting is left behind.

Why Trace?

Real Experiences. Real Challenges

We didn’t invent the problem.
We just listened.

Our user research uncovered challenges that go far beyond forgetfulness.

Here are some of the voices that inspire Trace.

Supported by

Trace is proudly supported by public and private organizations that back early innovation and purposeful products.

Our Team

Small Ring. Big Impact

Trace is shaped by a team blending bold ideas with technical precision, building a new standard for everyday security.

Hani Farah

Co-founder

Drives product vision and strategy with a focus on market fit and growth.

Line Horskjær

Co-founder

Leads design and user experience to turn ideas into intuitive, elegant solutions.

Ahmed Zaheer Hussain

Embedded Systems Engineer

Crafts core embedded tech with a focus on performance and scalability.

Contact

Something on Your Mind?

We’re building Trace with care and are always open to questions, ideas, or a simple hello.